EXCLUSIVE: The top executive reorganization at NBCUniversal’s cable entertainment division continues. Veteran USA Network executive, EVP original scripted development Bill McGoldrick, is moving to sibling Syfy to head that network’s development as EVP, Original Content. He replaces Mark Stern, who will segue to producing, serving as an executive producer on a 2014 Syfy series. Another USA veteran, Jackie de Crinis, will succeed McGoldrick in an expanded role as EVP of Original Programming for USA Network. McGoldrick will report to Syfy President Dave Howe, and de Crinis will report to USA President Chris McCumber. “Bill and Jackie both have uncanny instincts about quality content that resonates with audiences, and are incredibly brand savvy,” said NBCU Cable Entertainment chairman Bonnie Hammer. “With this move, Bill expands his development responsibilities while he gets to satisfy a not-so-secret passion for the genre. Jackie, who’s done a fantastic job at USA, gets to take on a well-deserved leadership role.  It’s a win/win for Syfy, USA and the entire Cable Entertainment Group.”

In his new position, McGoldrick will be responsible for the development and production of Syfy’s original programming, including scripted and unscripted series, as well as oversight of international co-productions. In partnership with Universal Pictures, he is also responsible for development of Syfy Films theatrical development. McGoldrick has worked on Syfy shows before. He started at USA in 1998 as an executive assistant before segueing into an executive position in series development where he worked on dramas and comedy projects for both USA and Syfy, including The Invisible Man, Good vs. Evil and Monk. After a four-year stint at Spike TV as VP and SVP original series development, McGoldrick returned to USA in 2009 as SVP, original scripted programming and was upped to EVP in April 2012.

De Crinis served as USA’s EVP scripted series until 2009 when she relocated with her family to Hawaii, with McGoldrick succeeding her in the scripted development post. She remained a senior USA programming executive, overseeing current series from Hawaii. For her newly created role, in which de Crinis will be responsible for all production and development of original programming for USA, including scripted and unscripted series, she is moving back to Los Angeles. Since joining USA as SVP, Scripted Series, in 2000, de Crinis has overseen the development of hits such as Burn Notice, Royal Pains, White Collar, Covert Affairs and Monk.

Stern oversaw Syfy’s original development for the past 11 years, the last three as president, shepherding such series as Face Off, Warehouse 13, Defiance and Battlestar Galactica. After riding high on the success of Battlestar Galactica, a critical and commercial hit, the network has found it challenging to find another big tentpole scripted show, with its ratings slipping as of late.

This is the latest top executive change at the NBCU entertainment cable networks as part of a reorganization implemented by Hammer following the merging of all of the company’s entertainment cable assets under her earlier this year. USA Network co-president Jeff Wachtel was named President and Chief Content Officer, NBCU Cable Entertainment, with Chris McCumber becoming a sole USA president, while Bravo topper Frances Berwick added oversight of Oxygen to her current responsibilities.