Stephen Colbert, John Lithgow, and Katie Couric demonstrated how Today could have improved on the ratings performance of its on-air prostate exam with Steven Colbert’s November Sweeps Prostacular. “It’s no accident Today played this groundbreaking stunt during the November sweep, because Today show knows what brings in the great ratings is men in their 50’s being finger puppeted,” Colbert explained on last night’s The Colbert Report, adding, “I will not be sweeps-swept by the Today show.” Watch here:
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