In Europe, Saturday is arguably the biggest night for television viewing. So it is no surprise that this year’s pageant host, Russia, picked Saturday for the global telecast. In the U.S., where Saturday is the least watched night of the week, last night’s Miss Universe 2013 special drew 3.8 million viewers and a 0.9 in adults 18-49, about half of the 6.1 million, 1.8 in 18-49 who tuned in last year when Miss Universe aired from 8-10 PM on Wednesday, originating from Las Vegas with Miss USA as the winner. This year, Venezuela, where pageants are matter of national pride, landed another Miss Universe. Despite the controversy leading to the pageant, stemming from Russia’s anti-gay laws, there was no mention of the issue on the telecast. CBS won Saturday night with NCAA football (11.5 million, 3.9/13 in the fast nationals).
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