Television hardly was a priority for Americans on Thanksgiving eve, with usage levels taking a drop. Only two networks offered their regular lineups in originals — CBS and Fox (though all episodes were labeled as “special” so they won’t count towards the series’ season averages). CBS easily swept every hour of primetime with Survivor (2.2, down 12% from last week), Criminal Minds (2.4/7, down 14%) and CSI (2.0/6, down 5%). Fox’s X Factor (1.2) matched its low with a regularly scheduled episode posted by the redo show following the voting snafu earlier this month. NBC aired a special about the making of its upcoming Sound Of Music live special (1.0) and an SNL Thanksgiving highlights reel (1.6). The CW aired the 1987 movie Planes, Trains and Automobiles (0.5), which actually outperformed three of its series in 18-49, Hart Of Dixie, Beauty & The Beast and Nikita.
Last night also marked the official end of the November sweep, won in 18-49 by NBC for a second consecutive time, a first for the network in 10 years. CBS was tops in total viewers. The Big Four networks were down vs. last November in 18-49 but will likely get close to a flat year-to-year performance when Live+7 data comes in with the exception of Fox, which was hit by the double whammy of poor ratings performance by The X Factor and Glee and having World Series games included in its sweep averages last year. The CW had a strong sweep with small gains — up 1% year to year in its target adults 18-34 demographic (0.77 vs. 0.76), up 9% in adults 18-49 (0.82 vs. 0.75), and up 4% in total viewers (1.92 million vs. 1.84M). Here is the data for the Big 4 in 18-49 and viewers:
NBC…2.6 (-7%) 8.232 million (+4%)
CBS…2.2 (-4%) 10.334 million (flat)
ABC…2.0 (-9%) 7.623 million (-4%)
Fox…1.7 (-26%) 4.854 million (-25%)
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