The NBCUniversal Cable Entertainment Group has bought out PBS and HIT Television, its former partners in the preschooler-targeted network. The company now owns 100% of Sprout, which launched in 2005 as the first 24-hour channel targeting the wee 2-5 demo and their caregivers. With programming structured to follow children’s day from morning to night, it now reaches 60 million homes and has generated more than 1.5 billion on-demand views. “We see enormous potential in Sprout, and we are committed to our investment in the kids and family arena,” said Bonnie Hammer, Chairman of NBCUniversal Cable Entertainment. “This acquisition furthers our strategy to create and deliver the very best content across all of our audiences.”
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