Boston Red Sox’s 2013 World Series MVP David Ortiz and Pittsburgh Pirates All-Star centerfielder Andrew McCutcheon will executive produce the weekly, 30-episode series slated to debut on MTV2 in April 2014. It’s part of a new multi-year, cross-platform programming partnership jointly announced today by MTV and MLB. Shot in New York City from inside the MLB Fan Cave, a space that mixes baseball with music, pop culture, media, interactive technology and art, the new series will move beyond game analysis, stats and highlights to showcase MLB athletes off the field, in addition to celebrity appearances.
“The MLB Fan Cave has been an enormous success in showcasing the personalities of our star players to young fans and intersecting baseball with pop culture,” said Tim Brosnan, Executive Vice President, Business, Major League Baseball. “Being able to partner with MTV on a weekly TV series will give us an opportunity to bring that concept to an even broader audience.”
“As sports and pop culture increasingly collide, we’re thrilled to partner with MLB to cover baseball through a uniquely MTV lens,” said Stephen Friedman, President of MTV. “We will blur the lines between lifestyle and sports entertainment, spotlighting MLB’s most exciting players in a way fans have never seen before.”
Content from the new partnership will live on-air and online across MTV’s channels and platforms – MTV, MTV2, mtvU, MTV Hits and MTV Jams – integrating MLB players into existing shows and events, in addition to the development of upcoming specials, weekend programming and more. More details on the partnership will be announced at a later date.
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