ITV is extending its relationship with Simon Cowell for another three years. The British network has pacted with Cowell and Sony’s Syco Entertainment and FremantleMedia UK to keep reality competition series The X Factor UK and Britain’s Got Talent on the air through the end of 2016. Britain’s Got Talent will return to ITV next spring for an eighth series. The 11th series of The X Factor will air in the fall. The renewals had been expected, although there has been some question as to Cowell’s involvement with The X Factor going forward. The 10th series of the show is currently airing with judges Sharon Osbourne, Nicole Scherzinger, Louis Walsh and Gary Barlow and a consolidated average of about 10M viewers. It was earlier suggested that ITV was urging Cowell to return to X Factor to help goose ratings after last December’s finale hit a six-year low. While he is expected to make special appearances during the series’ runs, a full-time return is still a question mark. He left the show in 2010 to concentrate on the Fox version in the U.S. The two air at essentially the same time of year, meaning doing both would be a stretch. But with the U.S. version faring poorly this season and facing the danger of cancellation, Cowell could potentially become available. As for Britain’s Got Talent, its seventh series ended in June with a live final average overnight rating of 11.1M viewers (and an egging incident). Cowell, Amanda Holden, Alesha Dixon and David Walliams are judges on BGT and Cowell will return for the next series. He said today he was “thrilled” to extend the shows’ deal with ITV and promised “exciting new plans” to take them “to the next level.”
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