Twenty-four seasons into its run, The Simpsons is finally headed to cable. In a competitive situation with five networks bidding, FXX has landed the exclusive cable as well as VOD/non-linear rights to the longest-running comedy series in TV history. The deal also is set to make TV history as the priciest off-network pact ever, expected to fetch at least $750 million, and the first one to include full digital rights. The enormous size of the deal — which some say could potentially reach $1 billion if the series keeps producing new seasons — stems from the staggering volume of Simpsons episodes available: 530 when the show starts airing on FXX in August 2014 and growing to 574 by September 2015. At the start, FXX will have access to the first 24 seasons, with another season added when it gets off-circulation on Fox, which recently greenlighted a 26th season. For instance, Season 25 will become available on FXX when Season 26 premieres on Fox next September.
Exact terms of the deal have not been disclosed but insiders estimate that FXX would be paying about $1.25 million per week, with the length of the agreement said to be about a decade (at least eight years, possibly 10). “The Simpsons is indisputably one of the greatest shows in television history,” said FX Networks CEO John Landgraf. “This was a very long, hard and complicated negotiation and I credit the relentlessness and diligence of Chuck Saftler for getting it done.” Said FX Networks COO Saftler, “Woo Hoo!” He called the back-and-forth “the longest negotiations that I am aware of for an off-network series” that took a month from the first offer to sealing a “landmark” deal. “This is a historic deal for FXX and FX Networks and I don’t believe there will ever be another one like it,” Saftler said. Besides the sheer volume, unprecedented is the granting of full VOD/non-linear rights to a cable network in conjunction with an off-network agreement, which normally gives nets rolling 5-6 episodes. In this case, FXNOW, the soon-to-be-launched authenticated mobile viewing app of FX Networks, will offer all seasons of The Simpsons that are available on FXX. As for that staggering volume of 574 episodes and counting? While a typical syndicated show that has produced 100 episodes is on a 5-week repeat cycle — meaning that the cable network goes through all of the episodes in 5 weeks after which it starts again from the pilot — it will be months and months before The Simpsons will have to repeat an episode on FXX, giving it a feel of an original run. Saftler expects The Simpsons to expand FXX’s “reach and frequency,” broadening its audience to include everyone from today’s teenagers who watch the show on Fox, to their parents who were teenagers when the show first premiered. Because of the virtual lack of repeats, he expects fans to check back often.
It took two decades, but The Simpsons producer 20th Century Fox TV had pretty good timing when it finally took The Simpsons to the cable marketplace. Several years ago, 21st Century Fox COO Chase Carey suggested that the company could launch a Simpsons cable channel (the volume of the Simpsons library could sustain that). Instead, the longest-running scripted series will serve as a backbone of another upstart Fox cable network, FXX. Given the benefits an asset like The Simpsons provides, FXX went very aggressively after the property in an already competitive marketplace. The network had been considered the frontrunner from the get-go with its vast shelf space that can easily accommodate a 600-episode off-network series and properly run and amortize it, something established cable networks with a full dance card of syndicated fare would find harder to do. That, combined with the financial windfall for 20th TV is making observers call the deal a “win-win” for both sides, and the ideal scenario parent 21 Century Fox had been hoping for. “The Simpsons long ago crossed over from ‘brilliant award-winning comedy series’ to ‘full-fledged cultural phenomenon,’ and this landmark deal is a testament to its enduring power and relevance,” said 20th TV chairmen Gary Newman and Dana Walden.
The Simpsons had been kept away from cable for so long because of its unparalleled longevity. When it was sold in broadcast syndication in 1993, it was a rare broadcast animated series, a genre stations were not very fond of, and cable TV was in its infancy. The Fox stations had leverage to secure exclusivity for as long as the show was still airing on Fox. No one at the time could imagine that would be 26 years and counting, creating a conundrum for 20th TV over growing lost revenues from a potential cable sale that were to kick in only if the show is cancelled. The studio started working on another plan, and I hear distributor Twentieth TV’s pacts with broadcast stations have been quietly tweaked over the past two years to allow the carving out of a cable window that will not impact the broadcast syndie run. The Simpsons‘ only presence on cable until now had been via The Simpsons movie, which FX had the rights to and has now extended to continue to air the movie alongside the show.
The Simpsons deal has an extra sentimental meaning for Saftler. He was one of the first FX employees, joining the network seven months before its launch as director of scheduling. When he drew his first schedule for the network with the programs he was hoping to have on it, The Simpsons was one of them. “To see that planning fulfilled 20 years later is mind-blowing, it is a wonderful fulfillment of a wonderful wish I had for the FX network.” In addition to Saftler, the deal was negotiated by FX Networks’ Chris Antola, and Twentieth TV’s Greg Meidel, Steve MacDonald and Lori Bernstein.
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