Will Keenan has been named President, Endemol Beyond USA, effective immediately, Endemol North America announced today. In his role, Keenan will oversee the launch of the newly created digital venture in the U.S. He reports to Cris Abrego and Charlie Corwin, co-CEOs and Chairmen, Endemol North America. Keenan’s appointment follows the announcement last week of the launch of Endemol Beyond, a new global venture that will create a premium network of international and local channels across such platforms as YouTube, Yahoo, AOL, MSN and Dailymotion. Endemol is spending an initial $40.3 million on the venture. Keenan moves to Endemol from Maker Studios where he served as VP of Vertical Development and Network Programming.
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