UPDATE, 12:45 PM: El Rey just officially announced the production start and main cast of From Dusk Till Dawn. Also joining the series as a recurring is Don Johnson who will take on the role of Sheriff Earl McGraw, played by Michael Parks in the movie.

PREVIOUS EXCLUSIVE, 10:15 AM: DJ Cotrona, Zane Holtz and Jesse Garcia are set to star in English-language network El Rey’s first original series, the 10-episode From Dusk Til Dawn, based on the cult horror movie by El Rey’s Robert Rodriguez and Quentin Tarantino. Like the movie, the El Rey/FactoryMade-produced series centers on career criminal Seth Gecko (Cotrona) and his older, seriously unstable brother Richie (Holtz). The roles were played in the film by George Clooney and Tarantino, respectively. Garcia plays Freddie, a new character created for the series — a Texas Ranger who sets out in pursuit of the infamous Gecko brothers. Rodriguez wrote and is directing the first two episodes. He is exec producing with Carlos Coto, who serves as showrunner, and El Rey’s John Fogelman and Christina Patwa. Filming has started this week in Austin. Holtz, repped by Gersh, 3 Arts and SMGSB, just wrapped indie Seven Minutes. Garcia is with TalentWorks, Evolution and Mark Wetzstein.

Meanwhile, El Rey has assembled the writing and producing team for its second original series, from Alex Kurtzman and Roberto Orci’s K/O Paper Products. Dan Dworkin and Jay Beattie have joined the untitled action drama as executive producers and showrunners. They are writing the first episode, which will be directed by Rodriguez. ICM Partners-repped Dworkin and Beattie are co-creating the project with Orci and his cousin, Andrew Orci, and are exec producing with Kurtzman, Orci, Heather Kadin, Rodriguez, Fogelman, and Patwa. The adventure drama is said to be a lighter, Latino take on James Bond. It centers on a playboy soccer star who in reality is a skilled covert operative, executing missions for a little known branch of the CIA.