On the heels of WE tv‘s entry into scripted series with the green light to drama The Divide, the cable network has appointed its first scripted executive. Veteran TV executive/producer Cheryl Bloch has been named SVP Scripted Programming. Bloch segues to her formal role after serving as a senior consultant for WE tv, helping the network build its inaugural slate of scripted projects: Richard LaGravenese/Tony Goldwyn’s The Divide — slated to debut next year — and several projects currently in development including All American Woman, from Chris and Paul Weitz and Fox TV Studios; Dirty, from FtvS and RJ Cutler; and Unpredictable (aka Headhunters), executive produced by Tom Fontana and Barry Levinson. Bloch will be based in AMC Networks’ Santa Monica office, reporting to WE tv President and General Manager Marc Juris.

Prior to joining WE tv, Bloch was SVP at Jennilind Prods, where she developed comedy and drama projects with Billy Crystal as part of his HBO deal. Before that, she was the VP Drama Development at Fox, where she developed 24, Pasadena and Boston Public. Bloch previously was SVP Current Programming at Universal Studios and President of Brand/Falsey Prods, a Warner Bros company, where she developed projects and served as supervising producer of Northern Exposure, which earned her an Emmy, in addition to I’ll Fly Away, for which she received a Humanitas Prize. Earlier in her career, Bloch served as a producer on A Year In The Life Of and Amblin/Spielberg’s Amazing Stories.