This is why the NFL will continue to extract billions of dollars from the TV networks — even a lopsided game with no suspense or intrigue like San Francisco’s 34-3 rout of Houston last night dominated everything else in primetime. In the metered markets, NBC’s Sunday Night Football averaged an 11.6/11, only 1% below the corresponding game last fall, and is expected to deliver a nightly win for the network in adults 18-49.
Betrayal is following in the footsteps of fellow new ABC drama Lucky 7 on a path toward early cancellation. In its second week, the infidelity drama posted a 1.1, down 27% from its underwhelming premiere. Its lead-in, Revenge (1.9), also was down double-digits (17%) from its third-season debut as its reboot under a new showrunner is yet to take hold, while Once Upon A Time (2.5) held steady, down a tenth (4%).
Fox’s comedy lineup also was par with premiere Sunday with the exception of Bob’s Burgers (1.9, down 14%). Its lead-in, veteran The Simpsons (2.9), just renewed for a 26th (!) season, didn’t get a Treehouse Of Horror boost — it was even with last week and the highest-rated entertainment program of the night in 18-49. Family Guy (2.5) was down by a tenth, American Dad (2.1) was flat. Once again no reliable overnight ratings for CBS’ Sunday lineup because of a 44-minute NFL overrun and a local NFL pre-emption in San Diego, but the Broncos-Cowboys heroics are expected to bag a nightly win in total viewers for the network.
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