CBS is earning the biggest premiums for its new TV series this season, according to the annual who’s-getting-what-for-which-new-series report in Adweek. Among CBS’s new crop, its new Robin Williams starrer The Crazy Ones snags an average cost of $175,200 for a 30-second spot – the biggest haul of any new comedy, beating NBC’s competing The Michael J. Fox Show, which clocks $110,050 per spot. But NBC’s The Blacklist is the most valuable new series on the primetime landscape, at an average $198,667 per spot — making Fox’s new Sleepy Hollow look a bargain at $139,120 per, the study noted. ABC’s highly hyped Marvel’s Agents of S.H.I.E.L.D. splits the difference, with an average rate of $169,730 per spot.
According to media buyers surveyed, CBS’s Chuck Lorre seven-season-old comedy The Big Bang Theory costs advertisers a whopping $326,260 per 30-second spot this season, topping NBC’s The Voice at $264,575, ABC’s Modern Family ($257,435) and Fox’s The Simpsons ($256,963). Meanwhile, advertisers who get in early on Lorre’s new Monday comedy for CBS, Mom, are paying a mere $138,575 per spot. The Big Bang Theory is, however, averaging more than 19 million viewers this season. Mom is not.
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And yes, the NFL commands the highest unit cost of any TV franchise, with NBC’s Sunday Night football franchise priced at about $570,000 per spot, and Fox’s eight late national NFC games at $595,000 per spot, but non-sports entertainment programs enjoy longer runs, Adweek notes.
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