No upward adjustment in the finals for NBC, which logged an abysmal 1.1 primetime rating among adults 18-49 last night. That tied the network’s worst in-season Thursday average ever with all-original scripted programming. (The previous time NBC delivered a 1.1 Thursday 18-49 rating was on May 17, 2012 with three episodes of Community, 30 Rock and Awake.) NBC finished as No. 7(!) in primetime last night behind CBS, the NFL Network, ABC, Fox, Univision and TBS.
NBC was facing an uphill battle on Thursdays this fall with longtime anchor The Office gone and two returning series — marginal ratings performers Parks And Recreation and Parenthood — bookending a lineup of all-new comedies Welcome To The Family, Sean Saves The World and The Michael J. Fox Show. The wheels came off very quickly, with three series — Parks And Recreation, Parenthood and Michael J. Fox — posting a 1.2 18-49 rating last night, and Sean Saves The World and Welcome To The Family only managing a 1.0 and 0.8, respectively, in their second week on the air. All but Parks & Rec logged week-to-week drops of 20% or more. NBC has no immediate plans to shake up its Thursday lineup or pull the weakest performer, Welcome To The Family (Welcome back, Community?). And it is dominant on three nights: Sunday with Sunday Night Football, Monday with The Voice and breakout The Blacklist, and Tuesday with Voice and hot sophomore Chicago Fire. Still, such abysmal numbers give NBC a black eye, especially on a night it has such a storied history.
Related: CBS Makes Monday Changes
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