The average was 0.8% higher than in the same period last year, and a dime lower than in 2011’s Q3, according to data just out from the National Association of Theater Owners. The relatively small increase likely reflects the anemic performance of many premium-priced 3D films: The average price reflects the amount that consumers paid for tickets, not just the price that theaters charged for, say, a 2D admission. Domestic box office revenues were up about 6.5% to about $3B in Q3 led by releases including Universal’s Despicable Me 2, and Warner Bros’ We’re The Millers and The Conjuring. Ticket prices typically fall from Q2 to Q3 and this year was no exception. Moviegoers paid a record $8.38 for each admission in Q2.
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