BetaFilm debuted Sky Italia crime series Gomorrah on Sunday here at Mipcom. Based on the book by Roberto Saviano, the 12-hour series has secured deals with Sky Germany, HBO Nordic, HBO Latin America, Arrow Film in the UK and Lumiere for the Netherlands. Other negotiations are ongoing. Gomorrah is produced by Sky, Cattleya and Fandango in collaboration with La7 and Beta Film. The drama delves into the Camorra, the inner sanctum of organized crime in Naples. Saviano’s book was also the basis for Matteo Garrone’s 2008 Cannes Grand Jury Prize-winner Gomorrah. Stefano Sollima directs six of the episodes of the miniseries which is still in production. Claudio Cupellini and Francesca Comencini helm the remaining episodes.

Discovery Enterprises International is launching Man Up, a 10-part series from UK production company betty, at Mipcom. Each hour-long episode follows the stories of 10 men who are lacking confidence and confused as to what women really want. Man Up steps in to help transform the hapless blokes into eligible, capable and dateable men via a week-long program of “male reinvention.” Earlier this year, DEI, the distribution and licensing arm of Discovery Communications, acquired the rights to represent about 200 hours of betty programming. Betty has been part of Discovery Networks International since late 2011.

Zig Zag Productions has sold eight-part series Close Up Kings to Discovery Networks for Europe, the Middle East and Africa. Close Up Kings is a New York City-based street magic trio. The series follows the magicians on a road trip throughout the States. Executive producers for Zig Zag are Leila Monks, Matt Gould and Danny Fenton. London-based Zig Zag is also launching its first YouTube channel, All Time Magic, which will be dedicated to up-and-coming magicians from around the world. Zig Zag will produce about 30 minutes of new content every week with London-based online producer Diagonal View handling the day-to-day management.

ITV Studios Global Entertainment has closed new deals for Jeremy Piven-starrer Mr Selfridge in Spain (TVE) and Central and Eastern Europe (HRT, Czech TV, Planet TV, LRT). The period drama is headed into its second season and has now sold in more than 150 countries worldwide.