HLN announced this morning it will debut three new primetime “upwave” programs — that’s Turner Broadcasting System’s multi-platform health and wellness entertainment brand — on December 1 at 7 PM (ET). Turner launched upwave — lowercase “u” is its idea — in August with a digital-first strategy, including a YouTube channel and upwave.com, which the media conglom said is intended to connect users with health and wellness content “through the lens of entertainment.” From the announcement:
The entertaining and insightful programs are intended to help close the gap between healthy intention and action, encouraging viewers to get moving and enjoy what it means to ‘live life on the up.’
Leading the Sunday evening two-hour block is “Cook Your Ass Off,” a transformational culinary contest hosted by celebrated chef Richard Blais that will change the diets and lives of everyday people with the help of nutritionist Keri Glassman. Following is the “The Tim Ferriss Experiment,” featuring the New York Times Best Selling author using his signature rapid-learning techniques to master a unique, and seemingly impossible, challenge each week, helping viewers apply his learnings to improve their own lives. The block will conclude with “THE DOSE with Dr. Billy” providing an entertaining look at daily health and wellness through the humor and insight of ER Dr. Billy Goldberg.
7 p.m. (ET), “Cook Your Ass Off”
Produced by Jane Street Entertainment (“Chopped,” “Next Food Network Star,” “Rachel vs. Guy Celebrity Cook Off”), each episode will introduce the health struggle of an individual and pit talented chef contestants against one another in a three-round competition to transform favorite daily indulgences into lean and delicious meals. Chef Richard will provide an insider’s view as the “Cook Your Ass Off” line-up of chefs competes, while Keri offers commentary on the culinary substitutions and coaches guests to implement changes in their daily lives. A panel of celebrity guest judges, often with personal connections to the identified health struggle, will choose one winning chef to compete in a Grand Finale for $50,000. One episode will feature Keshia Sessoms a 41-year-old mother of three currently battling breast cancer and seeking inspiration for a healthier lifestyle.
8 p.m. (ET), “The Tim Ferriss Experiment”
Here’s your chance to get inside the head of Tim Ferriss (“The 4-Hour Workweek,” “The 4-Hour Chef,” “The 4-Hour Body”), the entrepreneur best known for his rapid-learning techniques and their transformative results. “The Tim Ferriss Experiment” will follow Tim’s step-by-step preparation for seemingly impossible and thrilling feats. Tim believes nearly any skill can be mastered in one hundredth of the time people expect, and he’ll take viewers on his personal journey while sharing radically counter-intuitive solutions to take viewers from zero to hero in no time. Creating a truly interactive experience, Tim will launch a nationwide search for one deserving viewer who could receive the chance-of-a-lifetime and become part of “The Tim Ferriss Experiment.” The winner will learn how to swim alongside Tim in Hawaii, applying his techniques to overcome their fear and embrace the water in record time. To learn more or to create an entry, visit upwave.com/TFXswim beginning Oct. 7. The series is produced by Zero Point Zero Production Inc. (“Anthony Bourdain: Parts Unknown,” “The Mind of a Chef,” and “The Getaway” amongst others).
8:30 p.m. (ET), “THE DOSE with Dr. Billy”
Known for tackling unexpected health questions like “Why Do Men Have Nipples?,” 20-year veteran emergency medicine physician and two-time New York Times bestselling author Dr. Billy Goldberg is not a typical TV doctor. He will address viewers’ health concerns on “THE DOSE with Dr. Billy,” also produced by Zero Point Zero Production Inc., using his signature light-hearted but informative style, inserting humor into expert visits and celebrity house calls. Taking viewers on health journeys from start to finish, the series’ debut episode will examine how poor sleeping habits affect overall health, including many surprises along the way – like testing a full-body sleeping bag with Academy-Award® winner Julianne Moore.
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