FremantleMedia and Simon Cowell and Sony’s Syco Entertainment are launching one-stop-shop YouTube channels for the Got Talent and X Factor franchises. Although the various versions around the world — 55 for Got Talent and 25 for X Factor — have their own dedicated channels, the new outlets will draw fans to a single destination for the first time. That’s eyed as a big opportunity for brands to target a massive worldwide audience in one place. Each channel will curate viral clips from the local shows, which Fremantle and Syco say number in the billions of views per year. The companies will also produce original content including spinoffs and roundups. Here’s a teaser:
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.