French Culture Minister Aurélie Filippetti and Womens’ Rights Minister Najat Vallaud-Belkacem signed a charter on Thursday in pursuit of equality for women and men in the local film business. Included in the text are pledges to apply equal pay and fight against stereotypes, and a bid to encourage projects that subvert traditional representations of women and men. The text was written up by gender equality lobby, Le Deuxième Regard. Bérénice Vincent, president of the group said the next step is to get other players from all aspects of the industry to sign on, AFP reported. Filippetti for her part stressed that the charter was part of a desire to “enhance the role of women in culture” without impeding freedom of programming. “I’m against establishing arbitrary quotas, like how many films by women should be selected for the next Cannes Film Festival!” In 2012 there was a brouhaha when French Feminist organization La Barbe strongly lamented the lack of women in the main competition. Festival chief Thierry Frémaux maintained at the time that the festival will never choose a film “that doesn’t deserve it just because it’s directed by a woman.” This year there was one film by a woman in the Competition.

Keshet International’s hot Rising Star is still going strong, closing a third deal for a local adaptation. Following in the footsteps of France and Russia, Germany came on board with RTL acquiring rights for a German version as Mipcom wound down this week. The highly-interactive singing competition is currently airing live in primetime each week in Israel and pulling big numbers.

Four Marvel Anime series are headed to the UK’s LoveFilm. Via a deal with Sony Pictures Television, LoveFilm will host the series that merge classic Marvel superheroes with Japanese animation. They’ll feature Blade, Iron Man, Wolverine and the X-Men. Produced by Marvel in collaboration with Madhouse, the new content sees the characters re-imagined and re-purposed within a Japanese landscape.

Germany’s Splendid Film has named Sophie Seifried as its exclusive U.S. representative. Seifried will oversee Splendid’s relationships with American distributors, producers and talent agencies. The exec joins Splendid after posts at Inferno Entertainment and MTV Networks. Among Splendid’s 2014 releases are I, Frankenstein, Hercules and Sin City 2.