With the popularity of global soccer increasing in the States, and as next summer’s World Cup in Brazil approaches, 21st Century Fox is adding to its international rights portfolio. The group has partnered with the Deutsche Fussball Liga to deliver soccer to millions of fans in 80 territories on four continents, including North America. In North and South America and Asia, the new agreements are for five years; in Europe, they’ll last two years. Financial terms were not disclosed. Matches will be shown across Fox International Channels, Fox Sports and Sky Italia. The deals kick off with the 2015-16 season for all 306 Bundesliga matches per year. The Bundesliga is one of the premiere soccer leagues in the world with one of the best known teams in Bayern Munich, whose players include France’s Frank Ribéry and Germany’s Bastian Schweinsteiger. Fox is deep into soccer around the world with notable recent deals including BSkyB‘s £2.28B spend on rights to 116 English Premiere League matches for three seasons beginning this year, and Fox Sports’ record $425M for U.S. broadcast rights to the 2018-2022 World Cup package.
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