Comedy Central announced this morning it has dismantled its digital and linear departments in order to create an organization that better serves advertisers — and fans. David Bernath, Executive Vice President, Programming & Multiplatform Strategy now leads all programming for the Viacom network, and Walter Levitt, Chief Marketing Officer, is responsible for marketing across all platforms. Both Bernath and Levitt will continue to report to Comedy Central president Michele Ganeless. The change isn’t such a surprise, following as it does the announcement earlier this year that Kent Alterman had been upped to President, Content Development & Original Programming, overseeing all content development for Comedy Central. “Our fans don’t use the word ‘digital’ to talk about content and now, neither do we,” Ganeless said.
From this morning’s announcement:
As Executive Vice President, Programming & Multiplatform Strategy, Bernath has expanded his responsibilities to include oversight for the strategy and programming of Comedy Central content across all platforms – linear TV, comedycentral.com, VOD, SVOD, mobile and new emerging platforms. This holistic approach to programming was evident when Comedy Central launched “Drunk History” across multiple platforms before its linear premiere, generating seven million sample views of the new show and driving Comedy Central’s most successful summer show launch since 2010.
Walter Levitt, as Chief Marketing Officer, oversees all facets of strategic and creative marketing for the brand including the recently-formed Fan Engagement team which is responsible for social and digital marketing. Under Levitt’s leadership, Comedy Central has been widely acknowledged for its innovative multiplatform approach to branding and marketing, and has won numerous marketing awards. His team has also been credited with developing strategic marketing partnerships with key digital brands such as Twitter and Facebook.
Also as part of this reorganization, Steve Grimes has been named to the newly created position of Senior Vice President, Multiplatform Strategy & Development, reporting to Bernath and Erik Flannigan, Executive Vice President, Multiplatform Strategy & Development, Viacom Entertainment Group. Grimes now adds multiplatform programming strategy to his previous responsibilities overseeing the Comedy Central digital media team and its initiatives. He is also responsible for app development, having recently launched the critically-acclaimed CC: Stand-up app.
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