EXCLUSIVE: Rentrak on Sunday will announce that my pal and longtime Hollywood.com movie analyst Paul Dergarabedian will join its team as Senior Media Analyst. Dergarabedian has covered box office for more than 20 years: now he’ll “act as a marketplace expert to offer analysis on results from Rentrak’s real-time movie and television measurement services on various media outlets,” he tells me. Dergarabedian founded Media By Numbers which later became a division of Hollywood.com where he served as president of the box office division. I wish him well.