Looks like an unwavering release strategy for Blue Is The Warmest Color has paid off for French distributor Wild Bunch. The Cannes Palme d’Or-winning love story went out yesterday in France and landed atop the Paris box office in its first 2 PM showings, outperforming both Disney’s Planes and the Hugh Jackman/Jake Gyllenhaal-starrer Prisoners. Planes was No. 1 in the whole of the country for the day, early rankings show, followed by Blue and Prisoners. In Paris, however, the Blue curious were out in droves for the first showings, bringing the film 3,286 admissions on 26 screens versus 2,581 on 20 screens for Planes and 1,629 for Prisoners on 19 screens. The result gives Blue bragging rights as the top French debut of the year and puts it in the top 10 openers overall for 2013. (Full results for the day are still being tallied in France.) Wild Bunch notoriously stuck to its guns on maintaining an October 9th release date, even though that put the movie out of possible consideration as France’s entry for the Foreign Language Oscar race. Sundance Selects has set an October 25th limited release in the U.S. for the film, which will be rated NC-17 stateside.
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