If you look at the Moviefone’s amateurish looking site, which AOL bought for $400M in 1999, you’ll see why it needs work. The company says today that it has enlisted BermanBraun “to reimagine Moviefone and give the iconic entertainment brand a new design and enhanced user experience.” Early next year the site will have “a fresh look and a more robust offering of entertainment news and content as well as a state of the art utility for consumers to find and watch premium content on all devices.” Susan Lyne, who’s CEO of the AOL Brand Group, worked with BermanBraun principal Lloyd Braun at ABC where they developed shows including Lost, Desperate Housewives, and Grey’s Anatomy. The Hollywood-based media company has helped AOL shape sites including Mandatory, Pawnation, and Skye. With that background “we are excited to partner with them to ensure Moviefone becomes a premiere, multiscreen destination for movie news and information,” Lyne says. Braun and his partner, Gail Berman, say they will “reimagine Moviefone as a vital and essential entertainment brand for the mobile generation.”
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