A&E Network announced today it will roll out a new brand identity and new tagline: “Be Original” on December 11, during its Duck Dynasty Christmas special. In its announcement, the network noted its programming is 100% original in primetime — compared to, say, USA Network (11% original), TNT (20% original), FX (14% original) and TBS (7% original). “As the A&E brand continues to evolve, it has become increasingly important to let both the consumer and trade know what A&E stands for,” said Guy Slattery, EVP Marketing, A&E Network. “Our new tagline embodies who we are and not just what we do,” chimed in David McKillop, General Manager & EVP of A&E Network. “From Duck Dynasty to Bates Motel, we are 100% original with the most unique characters and content in television. ‘Be Original’ is much more than a tagline, it’s a rallying cry for our programmers and marketers to always take creative risks, perpetually innovate, inspire and engage the next generation of viewers.” Wish we had a buck….
Anyway, see if you can remember which networks had these taglines:
There Is No Box
Get More Action
We Know Drama
Not Reality. Actuality.
Connect, Play, Share
Same Planet. Different World
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