Matthew Vafiadis and Jennifer Danska have joined Relativity Television‘s Ellen Rakieten Entertainment as SVP Development. Both will report directly to Ellen Rakieten. Vafiadis previously served as Development and Current Executive at BBC Worldwide & Adjacent Productions, where he managed the sales of series, specials, original formats and UK reformats. While at BBC he executive produced What Not To Wear (TLC) and developed and executive produced Breaking Pointe (CW) and Big Brooklyn Style (TLC). Danska previously served as SVP of Development and Current at Kinetic Entertainment. There she executive produced Perez Hilton All-Access (CW/ITV2), and worked on such shows as Betty White’s Off Their Rockers (NBC) and You Deserve It (ABC).

Ellen Rakieten launched her production company within Relativity Television in April 2010, and has since produced such series as The Marriage Ref (NBC), in partnership with Jerry Seinfeld; Losing It with Jillian (NBC), and the Emmy Award-winning Trisha’s Southern Kitchen (Food Network), among others. This fall, Undateable, a scripted sitcom based on Rakieten’s book of the same name, will premiere on NBC.