EXCLUSIVE: Sony Pictures has just acquired what’s described to me as a Canadian maple syrup heist comedy pitch. Jason Segel is attached to star, and Identity Thief helmer Seth Gordon will direct. Family Guy vet Chris Sheridan is writing the script. Barry Josephson is producing with Gordon and Segel. The comedy with dramatic overtones is inspired by real events reported in the Montreal Gazette by journalist Anne Sutherland. Over $20 million worth of maple syrup was stolen in 2012 from Quebec’s Federation of Maple Syrup Producers and to date, over 20 individuals have been arrested in conjunction with the heist as prosecutors try to make the charges stick.
Sony seems to be fattening up in the culinary genre after making the Cloudy With A Chance Of Meatballs films and today announcing the Seth Rogen/Evan Goldberg animated film Sausage Party, that topped by Canadian maple syrup. Wait, is Sausage Party a raunchy reference and not about the delectable meat? No, even though Seth Rogen and Evan Goldberg are behind it, it is actually about one sausage’s quest to discover the purpose of life (spoiler alert: to be barbecued and eaten?). WME brokered the heist pic deal for Gordon, Segel and Sheridan.
Gordon is also represented by Brillstein Entertainment and Warren Dern, Segel by Stacy Abrams at Abrams Entertainment and Warren Dern. Segel is currently filming Sex Tape for Sony for 2014 release.
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