Jimmy Kimmel is stepping up his game in the walk-up to Jimmy Fallon‘s take-over of The Tonight Show, revealing on his Jimmy Kimmel Live! last night he’d faked the “Worst Twerk Fail EVER – Girl Catches On Fire!” video that went viral last week and snagged 9 million views in under a week. Kimmel’s show had emailed an alert earlier in the day that he’d booked the woman in the video who, ABC said, had shot the twerking video for her boyfriend. In the video, the woman falls over onto a coffee table filled with burning pillar candles — the international sign for “sexy” — which catches her yoga pants on fire. Among those who got punked by Kimmel’s video: Fallon.
Kimmel detailed how he’d enlisted a boatload of unwitting news and infotainment outlets to promote himself and his show. On his show last night, Kimmel showed the “end” of the video, in which he enters the room and puts out her pants with a fire extinguisher. The twerking girl announced to Kimmel’s audience she’s actually a stunt woman named Daphne. (continued)
“So there you go. To the conspiracy theorists on the Internet who thought we made it up – you were right, it was fake,” Kimmel giggled, noting that “did not stop hundreds of news outlets from showing it.” To complete the fun, he then showed a “sampling” of “media outlets” that fell for the video. Only one ABC program was included in the sample: The View. (The Ladies of The View were clearly not amused and, at the top of this morning’s show they aired a video said to be a look at at yesterday’s morning’s backstage pre-show planning meeting, in which they took turns saying of the twerk video: “I thought It was staged,” and “totally fake,” and “It has Jimmy written all over it.” After which, Babs Walters turned to the camera and snarked, “So, here’s to you, Jimmy Fallon!”)
CNN got a big nick, including CNN and HLN. NBC got scorched pretty badly too, with clips from MSNBC, and NBC’s Today. CBS’ The Talk was the only program from that network pilloried in the segment, as was syndicated Inside Edition. Several local Fox stations got nicked too. “Good thing nothing is happening in Syria,” Kimmel snickered, noting some of the outlets that fell for the prank blamed Miley Cyrus, whose twerky performance was all the talk after the VMA’s, to the consternation of Justin Timberlake.
“We shot the video two months ago and posted it,” Kimmel explained of his publicity stunt/prank. “We didn’t send it to any TV stations and didn’t tweet it… didn’t put on any news websites. We put it on YouTube and just let the magic happen.” Expect Kimmel’s name and the name of his show to be mentioned a bajillion times today on various media outlets as the punk is dissected and debated.
Your move, Fallon.