EXCLUSIVE: Discovery Channel, which snared 13 million viewers in June when it telecast Nick Wallenda slowly walking a wire across the Colorado River Gorge while conducting a running dialogue with God and Jesus, will premiere a docu on the controversial life of motorcycle daredevil Evel Knievel on October 14. True Evel traces Knievel’s early childhood in Butte, MT, and rise from simple stunt man to American brand, inspiring countless entertainers, a line of toys and even a Marvel Comic by harnessing the power of publicity and marketing with outlandish stunts. The one-hour special will use archival footage and interviews with family, friends and colleagues to document his rise from small-town fairs to sold-out stadiums and infamous jumps, such as the one over the fountains at Caesars Palace in Las Vegas, winding up with his final, penniless days. The man marketed as an American hero had another side, Discovery says. “He would [tell] kids — study, go to school, get good grades, treat your mom and dad right,” motorcycle racing star Skip Van Leeuwen says in the docu. “Two hours later, he’d be chasing 15 girls naked around his boat. It was nuts.” True Evel is produced for Discovery Channel by Kowalski TV. Craig Coffman serves as executive producer for Discovery.