An advertising snafu for biopic Diana has been cleared up in Paris. Over the weekend, a poster for the Naomi Watts-starrer was placed at the Place de l’Alma, near the entrance to the tunnel where the Princess of Wales died in a fatal 1997 car accident. The poster’s proximity to the crash site — and to the Flame of Liberty, in reality a gift to the city of Paris from The International Herald Tribune, but unofficially adopted as a monument to Diana following her death — drew loud criticism from the UK press and sparked upset on social media as photos of the poster popped up on the Web. JCDecaux, the advertising agency which placed the ads, tells me it received no phone calls or complaints, but that the posters were removed at the request of French distributor Le Pacte. A spokesperson at Le Pacte confirmed the posters were removed this afternoon Paris time and explained that the exact locations of posters are not hand-picked when a campaign is laid out. Rather they’re part of “global networks that include several hundred, even thousands of posters.” Given there are several thousand Diana posters around Paris right now, the person said the Place de l’Alma positioning was “a coincidence.”
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