Steve Jobs never did it but today Apple’s current boss Tim Cook made his social media presence official. Right now let’s just say Rupert Murdoch doesn’t have to worry about the executive Twitter competition. Unlike the wide ranging and often highly opinionated tweets the News Corp boss blasts out to his almost 470,000 followers, Cook, as you can see from his tweet on the left, kept it all very bland. His inaugural tweet Friday was about Apple and how proud he is of the company’s commitment to its customers. Still that didn’t prevent Cook form racking up followers. Within a couple of hours of the verified account’s first activity, Cook had over 85,000 followers on Twitter. More were joining him by the minute. Currently, the CEO himself is only following 11 people on Twitter including Job’s widow Laurene, who has yet to tweet herself, NBC’s Jimmy Fallon and CNN’s Anderson Cooper. Cook’s not the only new Twitter presence from Apple – there’s an @iTunes account that started tweeting on September 18. The newly announced iPhones and iOS Update are not yet on Twitter, but give them time.