Adam Stotsky‘s rise continues. The former NBC marketing chief, who joined Bonnie Hammer’s cable ranks last year as General Manager of G4, earlier this year was tasked with launching NBCU’s new cable brand Esquire Network, originally slated to replace G4, which was recently changed to Style. As Esquire debuts today, Hammer announced in a memo that Stotsky is being promoted from GM to president. Here is her note:
Today is an exciting day for NBCU Cable Entertainment. With the debut of Esquire Network, we’re offering something truly unique…an aspirational lifestyle network aimed at the underserved, upscale male audience. It’s a “white space” we’ve identified on the media landscape…and we’ve staked a claim with a broad range of programming that celebrates the interests and passions of men today. It’s got everything from fashion and style, to food and drink, to travel and entertainment …all at one smart, sophisticated stop.
Adam Stotsky and his talented team have not only developed and acquired terrific content designed to resonate with their target audience, they’ve created an incredibly cool multiplatform environment to showcase it. I urge you all to check it out…go to EsquireTV.com/channelfinder to learn where to find it in your area. In recognition of Adam’s tireless efforts, I’m pleased to share that he’s been promoted to President of Esquire Network, effective immediately.
Please join me in a virtual toast to the hard work and strategic vision that’s laid the groundwork for a fantastic future.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.