EXCLUSIVE: I have learned veteran publicist Jasmine Madatian, head of communications for the Academy of Motion Picture Arts & Sciences since June of 2012, has decided to leave the full-time post and return to her own consulting firm, AshTam. However, despite departing her Academy job, she will still have some involvement with the upcoming Oscarcast scheduled for March 2nd. She plans to work independently with Oscar show producers Craig Zadan and Neil Meron, focusing on the campaign for the broadcast. The trio worked closely together on the most recent Academy Award show in her official capacity at the Academy and sources tell me Madatian and the returning producers wanted to continue the relationship.
Madatian has been planning to exit for a while now but I am told wanted to wait until last week’s election for a new Academy President was completed. In relaunching her company she also plans to return to work on indie and studio films. Prior to joining the Academy she most recently worked as a consultant to FilmDistrict via AshTam. Before that she headed the publicity departments at the Walt Disney Studios and Paramount Pictures.
Madatian could not be reached for comment.
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