Color Force CEO Nina Jacobson has acquired feature rights to first-time novelist Kevin Kwan’s comedic best-seller Crazy Rich Asians. Jacobson will produce with partner Brad Simpson and senior veep Bryan Unkeless will oversee development. The producer is working with the author’s reps at UTA to get this funded outside the studio system using financing from Asian and other international sources.
Book, published in June by Knopf Doubleday, tells the story of three wealthy pedigreed Chinese families whose predilection for gossip, backbiting and scheming reaches fever pitch when the heir to one of the most massive fortunes in Asia brings home his American-born Chinese girlfriend to the wedding of the season.
“Crazy Rich Asians is that immersive page turner I am constantly searching for but so rarely find,” said Jacobson. “Kevin’s writing took me into a world I’d never seen or imagined and got me so invested in the romance at the heart of it that I could not put the book down until I saw whether or not they made it. This novel represents an enormous opportunity for Color Force to tell a universal story to a global audience.”
The book was represented by UTA, Janklow & Nesbit and attorney Peter Nichols.
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