Drafthouse Films has acquired North American rights to Japanese director Sion Sono‘s (Suicide Club, Love Exposure) Why Don’t You Play In Hell? Described by Sono as “an action film about the love of 35mm,” and based on a screenplay he wrote nearly 15 years ago, the film follows the collusion of an amateur production crew and a yakuza boss as they attempt to make a movie amidst the decade-long war between two rival crime lords. Why Don’t You Play In Hell? will make its World Premiere at the upcoming Venice International Film Festival and its North American premiere at Toronto in the ‘Midnight Madness’ section. A VOD/Digital and theatrical release is planned for 2014.