CNN had a Royal first Monday and some new ratings and viewership lows for its morning show as well. Despite having the first sit down interview with Prince William since the birth of his son George last month, New Day received its lowest viewership and demo results since debuting on June 17. The Chris Cuomo and Kate Bolduan-hosted show pulled in just 60,000 viewers in the 25-54 demo and 216,000 viewers overall in its 6 AM to 9 AM time slot. The show’s previous low in both categories was on July 24 when it garnered 75,000 in the demo and 229,000 viewers overall. The lows before that were on June 24 when the jewel in Jeff Zucker’s CNN retooling crown had 84,000 among the 25-54s and on July 29 when it had 231,000 viewers in total.
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With heavy promotion and iPhone alerts, Monday’s New Day still came in fourth place among the cable news morning offerings on Monday ratings and viewershipwise. Fox News Channel’s Fox & Friends won the morning with 220,000 viewers in the demo and 1.018 million watching in total. With 101,000 among adults 25-54, MSNBC’s Morning Joe had half of FNC’s pull in the demo and just over a third in terms of total viewers with 324,000. CNN’s sister station HLN’s Morning Express had 87,000 in the demo and 240,000 viewers overall.
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