EXCLUSIVE: Reps for the longtime brand strategy and marketing firm won’t address whispers that some contractors haven’t been paid in many months. But an unspecified number of jobs could be affected as Cimarron Group restructures and refocuses its multi-prong business strategy to emphasize consumer branding, resort hospitality, and location-based live entertainment. The marketing agency’s roots are in movie trailers and film campaigns, and Cimarron boasts theatrical, broadcast, in-home and home video/digital services, but its scope has expanded to additional areas in recent years. Cimarron is headquartered in Hollywood.

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Here’s an official statement from Cimarron CEO Bob Farina:

“We are currently diversifying our business to engage consumer brands and live entertainment including our clients Feld Entertainment, MGM Grand, Cirque de Soleil among many others. We are in the process of restructuring and determining our staffing needs going forward to best serve our clients. Cimarron will continue operating — as we have for over thirty years — as a robust creative agency.”