The longtime Disney marketing executive died Tuesday of heart failure at his home in Woodland Hills. He was 63. Brett Dicker retired in 2010 as EVP Marketing for Walt Disney Studios. He had worked at Disney for 14 years when he was promoted in 2001 to EVP at Buena Vista Pictures Marketing. The Brooklyn native was put in charge of developing and implementing marketing campaigns and strategies for movies released under the Walt Disney, Touchstone and Hollywood Pictures banners. He worked on campaigns for numerous blockbusters including The Lion King, Toy Story, Finding Nemo and the first three Pirates Of The Caribbean films. Dicker was SVP National Promotions and Marketing at BVPM from 1996-2001. He joined Disney in 1987 as director of promotions for Walt Disney Pictures and was promoted to VP Promotions at Buena Vista Pictures two years later. Early in his career, he worked as foreign publicity coordinator on Francis Ford Coppola’s 1979 epic Apocalypse Now.
“All of us in the industry who knew and worked with Brett have lost a great friend and beloved colleague,” former Disney Studios Chairman Dick Cook said in a statement. “In addition to being one of the nicest guys on the planet, he played an important role in revolutionizing the way national promotions were used in marketing campaigns for major motion picture releases.
A public memorial service is set for 5 PM August 16th at Forest Lawn Hollywood Hills. In lieu of flowers, the family suggests that donations can be made in his name to the National Kidney Foundation.
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