Allen & Co Allen & Co Investment ConferenceHollywood moguls are arriving at the 31st annual Allen & Co investment conference in Sun Valley starting today — and this time there’s something fun awaiting them. For years now the mogulfest has been mostly a showbiz snorefest with not a single entertainment panel on the official schedule. But my sources say this year’s features a Friday media panel consisting of Rupert Murdoch, John Malone, and Barry Diller. In other words, a trio of enemies who have sued or badmouthed each other so much over the years that it’s hard to imagine them sitting in the same room much less conferring politely together. The other sessions appear to be way less enticing:

Wednesday: Sports discussion featuring NFL Commissioner Roger Goodell; Presentation by Google co-founder Larry Page.

Thursday: Panel entitled ‘Cyber Insecurity’; Economic growth discussion led by NYC Mayor Michael Bloomberg; Presentation by the President of Mexico; Discussion about the future of universities moderated by Andrew Ross Sorkin.

Friday: Panel about the environment; Interview of King Abdullah II Of Jordan conducted by Tom Brokaw; Media panel with Rupert Murdoch, John Malone, and Barry Diller; Interview of Facebook COO Sheryl Sandberg by Charlie Rose; Political discussion with Jeb Bush and Bill Bradley.

Saturday: Discussion with Bill and Melinda Gates.