In an inventive way to try and get the Comic-Con crowd behind a small comedy entering the fray alongside the blockbusters later this month, CBS Films has joined with Regal Entertainment Group and Foursquare to marketing The To Do List directly to the Con crowd. It is the first time Foursquare has worked directly with a film studio to promote a movie directly to users. When users of the service check in at the convention center, some will get freebies to see the film opening weekend at Regal Cinemas, United Artists or Edwards Theatres. The promotion runs through Sunday. The Maggie Carey-directed film opens July 26. “Foursquare is the app that helps our users make the most of where they are, and where they are going. People love checking in when they go to the movies, so this partnership was a natural fit,” said Foursquare’s Steven Rosenblatt. “Foursquare users who check in at Comic-Con events during the show will receive more information about The To Do List in the app, and get free tickets to see the movie. It’s another way for Foursquare users to be engaged and rewarded for using our service.”
Said Regal’s Ken Thewes: “Comic-Con attendees are among our most avid moviegoers and we’re thrilled to have this opportunity to reward them.”
Said CBS Films Interactive Marketing veep Matt Gilhooley: “The opportunity to be part of Foursquare’s first ever direct film promotion at Comic-Con with our partners at Regal is ideal because it is the perfect way to engage the most active theatergoers. The To Do List is a film best enjoyed with a rowdy crowd and this social execution will reward avid moviegoers for spreading the word.”
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