UPDATED: Disney Channel’s unveiling of Teen Beach Movie last night clocked an average of 8.4 million viewers. That’s more than five times the crowd that came to the unveiling of Syfy’s Sharknado! But sadly, Damon Lindelof did not live-tweet the Teen Beach Movie premiere, so the press largely declined to live-hyperventilate as it was premiering. TBM attracted 1.6 million viewers in the 18-49 demo, 4.6 million kids 2-11, 3.9 million kids 6-11, and 3.4 million tweens (9-14) — in case you’re wondering who’s watching TV on Friday nights. With that in mind, the broadcast networks Friday aired reruns and originals of news programs, workplace reality series, and procedural crime dramas — real kid-magnet stuff. CBS wound up with the largest primetime crowd among broadcasters with a lackluster 4.5 million viewers — because, turns out, Undercover Boss, Hawaii Five-0 and Blue Bloods are no Teen Beach Movie. ABC’s lineup — a Shark Tank repeat, What Would You Do? and 20/20 — was the night’s leading broadcaster in the 18-49 demo with a nothing-to-write-home-about 1.0 rating. Did we mention Teen Beach Movie did a 1.5 rating in the demo?
Following TBM, Disney Channel’s preview of new sitcom Liv & Maddie logged 5.8 million viewers — 3.2 million of them kids 2-11 and 2.4 million of them tweens.
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