The companies hinted in December, when they announced a sports content alliance, that we’d see collaborative programming arrangements like the two announced today. This week they’ll introduce Fantasy Football Live — Thursday Night, a weekly show that helps NFL fantasy players build their teams. A version for TV will run each week at 6:30 PM ET on NBC Sports Network. At 7 PM a digital-only version will appear on Yahoo Sports and NBCSports.com. The program will use data from NBC Sports’ fantasy site, Rotoworld.com. Then, on August 19, NBC Sports Network will introduce an hour-long weekday show, SportsDash With Yahoo! Sports, with news and feature stories based on topics that are trending on the Internet platform. It will be followed by a 15-minute version on Yahoo, NBCSports.com and the NBC Sports Live Extra app. “We are very excited to extend our relationship with NBC Sports in an innovative way that combines the best of broadcast and digital media,” says Kenneth Fuchs, head of Yahoo! Sports and Games.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.