National Geographic Channel has upped Heather Moran to exec VP programming and strategy for Nat Geo Channel U.S. At the same time, Brad Dancer has been upped to SVP program planning and research for the networks. In her new gig, Moran will oversee the network’s programming, strategy, and content, as well as development and production. (Moran had been SVP of global programming and strategic development, responsible for developing programming and sked strategies for NGC, National Geographic Channels International, and Nat Geo Wild.)
Dancer — one of NGC’s first 10 employees at its May 2000 launch — will now oversee distribution of NGC and Wild content across linear and non-linear platforms; he’ll also oversee day-to-day scheduling and long-term schedule planning at both networks, and will continue to manage all consumer research. (Before the promotion, as SVP of audience and business development, Dancer headed up all areas of research in support of the network’s program development and strategy, scheduling, ad sales, consumer and promotion. He was also the guy who oversaw all “non-linear” revenue sources for the channel: games, apps, music, merchandising, digital distribution, etc. Here’s the announcement:
(WASHINGTON, D.C. — JULY 17, 2013) National Geographic Channel’s (NGC’s) CEO David Lyle and President Howard T. Owens announced today that Heather Moran has been elevated to Executive Vice President, Programming and Strategy for National Geographic Channel US. Additionally, Brad Dancer, currently Senior Vice President, Audience and Business Development for NGC US and Nat Geo WILD, becomes SVP, Programming Planning and Research for the networks. Both will continue to report to Owens.
“Heather and Brad are both key members of the senior team at National Geographic Channels, and these new roles not only recognize their valuable contribution to the networks’ growth, but also continue to position them as leaders within the industry,” said Lyle.
“Since my first day at the Channel, it was clear that Heather and Brad both had their pulse on the potential of our Channel brand, and knew what we needed to do to cement our network as the leader in nonfiction entertainment,” added Owens. “With their partnership, we are poised to continue our incredible momentum.”
Under the leadership of Lyle and Owens along with Chief Marketing Officer Courteney Monroe, Fiscal Year 2013 was NGC’s highest-rated year in Prime (8:00–11:00 p.m.) and its most watched year in Prime among all key demos. February 2013 set ratings records with the network’s first original movie, Killing Lincoln, and April 2013 saw the launch of the network’s top-rated series, Brain Games, already into production on the next season. This fall, the network launches new seasons of its zeitgeist series, Doomsday Preppers, and the highly anticipated follow-up to Killing Lincoln in the Rob Lowe–starring Killing Kennedy.
Starting immediately, Moran assumes the position of Executive Vice President, Programming and Strategy for National Geographic Channel US, overseeing the network’s programming, strategy and content, as well as development and production. Moran moves into her new role from her current position as SVP of Global Programming and Strategic Development, where she was responsible for developing the programming and scheduling strategy for NGC, National Geographic Channels International and Nat Geo WILD. (Geoff Daniels remains EVP and General Manager for Nat Geo WILD.)
Before joining NGC in 2005, Moran served as vice president of programming at The Style Network. While at Style, she led long-term network development strategies as well as oversaw more than 150 hours in production. From 2000 through 2002, she was director of programming for TLC, and prior to that, she managed TLC’s program scheduling and acquisition teams. Moran began her career as a freelance producer/editor before joining Discovery Networks full time in 1995, with positions in a number of disciplines, including ad sales, affiliate marketing, acquisitions and scheduling.
Moran is a member of the Academy of Television Arts and Sciences, Women in Cable and a graduate of the Betsy Magness Leadership Institute. She is a recipient of The Hollywood Reporter’s “Top 35 Under 35” award and was named a “Woman to Watch” by Multichannel News, as well as a “Top 40 Under 40” and one of the “Top 100 Most Powerful Women in Cable” by CableFAX magazine. She received her bachelor’s degree from The George Washington University in Washington, D.C., and spent a year studying archeology and Middle Eastern studies at the Hebrew University of Jerusalem.
In his new role, Dancer will oversee the distribution of NGC and WILD content across linear and nonlinear platforms, and oversee day-to-day scheduling and long-term schedule planning for both networks. He will continue to manage all consumer research across programming, program development, marketing, communications, digital media and finance.
In addition to his new oversight of scheduling strategy and research, Dancer will continue to spearhead digital distribution, including TV Everywhere, mobile distribution, free on-demand and the network’s VOD offerings, one of the most widely distributed in cable television. Under Dancer’s oversight, NGC and WILD content has grown to over 70MM views a month across multiple platforms such as natgeotv.com, Hulu, YouTube, Netflix, Amazon and others.
Dancer was one of NGC’s first 10 employees in May 2000. In his position as Senior Vice President of Audience and Business Development, Brad headed up all areas of research in support of the network’s program development and strategy, scheduling, ad sales, consumer and promotion. He also oversaw all nonlinear revenue sources for the Channel including games, apps, music, merchandising and digital distribution.
Highly respected in the industry, Brad served as the 2007 CTAM Research Conference chair. Prior to joining the Channel, Brad served as director of programming and research for FOX 5 WTTG-TV in Washington, D.C. In this role, Brad helped develop one of the leading FOX stations in the country, negotiating deals with the Washington Redskins and numerous syndicators. At 26, Brad was one of the youngest people ever to manage the programming and research areas of a top 10 market station.
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