EXCLUSIVE: Costume designer Janie Bryant — best known for Mad Men and her Emmy-winning work on HBO’s Deadwood — is in development on a new design competition series with E.J. Johnston and James Deutch, co-creators of NBC’s fashion competition series Fashion Star. In the new show — working title Janie Bryant’s Hollywood — wannabe designers will be given a different challenge each week to create a garment in the style of a classic Hollywood film, or a celebrity’s signature style (think Audrey Hepburn, Cary Grant, Grace Kelly, Warren Beatty, etc). Bryant and the show’s judges will decide each week who best executed the challenge. “We loved the idea of tapping into someone like Bryant, who is great at finding a look and designing costumes for film and TV and seeing how it translates into the real world,” Deutch tells Deadline. “Janie totally gets how to translate Hollywood to mainstream fashion.” He says they’ve just started pitching the show to networks, focusing on cablers such as Bravo, E! and Lifetime — networks that target women, people who love movies, and/or have had success with other fashion shows.
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