More than half — 55% — of American adults still say they turn to TV for news about current events. More surprising, 50% of 18- to 29-year-olds say TV is their main news source, according to a new poll by Gallup. That’s the same percentage as with 30- to 49-year-olds. And only 8% fewer than the response rate of 50- to 64-year-olds. Among the 65+ crowd, 68% prefer to consume their news via TV. Where the age groups part company is in their second fave choice for news, Gallup says. Here, 27% of 18-29s go with “Internet” – which is actually 1% fewer than among 30-49. Only 6% of those 65 and up picked the Internet as their primary source of news.
And, 7% of 18-49s picked print (aka newspapers and other tree-pulping sources) as their primary source of news – again, 1% higher than among 30-49s — as compared to 18% of those aged 65 and up. Where do 18-29s make up the difference? A full 7% of those contacted by Gallup said they had “no opinion” on the subject. That’s compared to just 2% of 30-49s, and 3% of 50-64 and 65+.
Gallup polled 2,048 adults nationwide last month for the study. More than half the references to television were general, with 26% simply saying they watch television or TV news, Gallup said. Fox News Channel and CNN were named by 8% and 7%, respectively, of those who said they got their news from TV. Memo to MSNBC: you got lumped in with those networks mentioned by 1% of those polled, or less, which included the broadcast networks’ newscasts. On the bright side, those evening newscasts still clock bigger Nielsen numbers than cable news networks. Ah, studies.
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