EXCLUSIVE: MGM is setting Ryan Coogler to direct Creed, and the studio is in early talks with Coogler’s Fruitvale Station star Michael B. Jordan to play the grandson of Apollo Creed in a continuation of the Rocky saga that Coogler is going to write with Aaron Covington. Sylvester Stallone will reprise Rocky Balboa as a retired fighter-turned-trainer. This comes in the wake of a strong summer platform opening for Fruitvale Station, the film that won both the Grand Jury Prize and the Audience Awards at Sundance, and captured Prize Of The Future at the Cannes Film Festival, where Coogler and Jordan were the toast of the Croisette. Coogler intends for this to be his directorial follow-up to Fruitvale Station so the intention is to make it happen quickly.
Now, I know the knee-jerk reaction is to say it’s hard to get excited about what amounts to the seventh film in the Rocky series. This feels different to me, mostly because of how it came together. Much the same way that Coogler burned with the desire to tell the tragic story of Oscar Grant in his feature debut and begged Jordan to play the role in the $900,000 budget film, this whole idea also came from Coogler. When he signed with WME, Coogler identified Creed as a dream project. While Coogler already had the relationship with Jordan, the agency put him together with Stallone. Stallone, who is right now heavily involved in a stage musical transfer of his original Oscar-winning 1976 film Rocky, loved the idea and felt it was strong enough for him to bring back his signature screen character. Stallone and Coogler then approached MGM’s Gary Barber and Jon Glickman, and they flipped for it. The film will be produced by Irwin Winkler and Robert Chartoff, who produced the original, along with Stallone and Kevin King.
The intention is for Jordan to play the grandson of Apollo Creed (played in the early movies by Carl Weathers). Raised in an upper-crust home thanks to the ring riches earned by his grandfather, the young man doesn’t have to box and his family doesn’t want him to. Yet, he has the natural instinct and gifts and potential that made his grandfather the heavyweight champion until Rocky Balboa took his crown in 1979’s Rocky II. Creed’s grandson needs a mentor and turns to Balboa, who is out of boxing completely and not eager to return.
Balboa was Apollo Creed’s greatest opponent and later his best friend until that fateful moment when Balboa heeded Creed’s wishes and didn’t stop the fight against the Soviet fighter Drago (played by Dolph Lungdren in 1985’s Rocky IV) before the giant delivered what proved to be a fatal beating.
What is intriguing is how Coogler intends to plug back into the mythology of the first three Rocky films, which were the best ones, and then move the story forward. Jordan seems perfect for the role, given his charisma and intensity, and the fact he’s a natural athlete and was a most convincing quarterback in the final seasons of Friday Night Lights. Coogler played college football on a scholarship as a wide receiver, so he has a background in jock culture. The deal is being finalized by WME, which reps Coogler, Jordan and Stallone. Jordan is managed by The Schiff Company and lawyered by Gregory Slewett.
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