It’s a clean sweep for the Producers Guild of America as the six majors have now all agreed to add an onscreen “p.g.a.” designation to approved producers on all their future releases. Disney, Warner Bros and Paramount Pictures join the already-commited Sony, Universal and Fox, who signed on to the mark credit program last November. The addition of the latest trio finalizes the more than a decade long effort by the guild to develop and launch a certification process that clearly delineates who did the majority of the producing work on a film while also establishing an authentic seal of approval. “The fact that all six major studios as well as many of the independents have signed onto the p.g.a. certification clearly demonstrates that it is necessary. Change is difficult and an industry wide cultural shift of this nature doesn’t happen unless a majority agrees that it’s essential. It’s the right thing to do,” PGA president Mark Gordon told me. And the change is already here. Including The Lone Ranger, the upcoming R.I.P.D., Saving Mr. Banks and Turbo, there are 47 films currently approved to carry the “p.g.a.” certification.
Only producers who ask for the “p.g.a” and are approved by the guild are able to use the mark. Also, while the producer in question doesn’t have to be PGA member to request and receive the designation, it is for an individual film and doesn’t travel with the producer. Those producers who haven’t requested the certification mark or have been denied it by the PGA can still be given a “Produced By” credit if the studios consent. Right now the mark is only designated for feature films and not TV or online productions.
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