In Deadline’s highly scientific survey of the studios’ and networks’ marketing campaigns for Comic-Con (OK, we looked around as best we could), it seems the TV side has the upper hand so far in getting up their promotions that pepper the streets and buildings of downtown San Diego. All of the signage is concentrated on the area near the convention center, where the annual event is headquartered. After Preview Night tonight, the annual convention kicks off in earnest tomorrow. Here’s a sample of promos seen today as Hollywood types fight traffic entering town. Among the most visible so far: a banner for Syfy’s upcoming series Helix that wraps around the adjacent Marriott Hotel:

Meanwhile, a giant tent for Summit’s Ender’s Game (left) opens for business tomorrow and houses costumes and other artifacts from the movie, while ABC’s new fall series Marvel’s Agents Of S.H.I.E.L.D. has taken over most of the city’s train cars (right):

Sony’s The Amazing Spider-Man 2 is perched atop Nobu in the Gaslamp District:

NBC shows dominate a one-story building across the trolley tracks from the convention center, including Grimm, Dracula, The Blacklist and Revolution (the latter shown here):