The joint-venture set up in April between Bruno Wu‘s Seven Stars Media and the UK’s Pinewood Studios is known as Song Lin, Chinese for Pinewood. Malcolm Wall has just been appointed to lead the 50-50 arrangement that’s intended to finance and produce content in China for the global market. Wall will establish a project team and oversee the launch of the business. The partners are each initially putting up $1M for R&D on local business proposals which include co-production opportunities; training courses to be given by British institutions in Beijing and other cities; financing and related services for local productions; film-themed entertainment venues in Shanghai and regionally; and film-themed projects in Beijing, Shanghai and Wuhan. Wall is a former Virgin Media content executive who was most recently CEO and advisor to the board of Abu Dhabi Media. He will be based in China.