The CW Wraps Upfronts Sales

Once again, the CW was the first broadcast network to complete its upfront sales. I hear the network sold about 75% of its ad inventory, logging CPM increases in the 5%-6% range. Its total volume is in line with last year, when the network racked up about $410M in commitments at 7% CPM increases. Advertisers appear encouraged that CW bet on more broader-appeal shows following the success of Arrow last season. For a third consecutive year, the CW is selling convergence packages, combining on-air, online and mobile viewing. Most of the other broadcast networks also are in the homestretch and should finish their upfront sales soon.